Take a bite of San Carlo, and take a bite into a great Italian story.
A story of more than 80 years of passion and innovation.

The history of San Carlo is a great success story of a family-run, Italian food company. It all began with the opening of the San Carlo rotisserie in the heart of Milano. In just a few years it became famous all over town, thanks to what clearly was the company’s specialty: crispy potatoes.

Simple, top quality potatoes, peeled, sliced, cooked and sprinkled with a pinch of salt.


Today San Carlo is the leader in the potato chips market in Italy and sells in more than

The family-run company is constantly developing its branding and products, always in line with the innovative spirit of

That’s why with San Carlo, it’s more than just potato chips.